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Mailchimp Connection

Connect Mailchimp to manage subscribers and send marketing campaigns.

Required Credentials​

  • API Key
  • Server (data center prefix)

Setup Steps​

  1. Go to Mailchimp
  2. Sign in to your account
  3. Click your profile icon → Account → Extras → API keys
  4. Click "Create A Key"
  5. Copy the API key
  6. Note the server prefix (e.g., us21 from your API key ending -us21)
  7. Add credentials to your Workflow Builder connections

Features​

  • Add subscribers to lists
  • Send campaigns
  • Manage audience segments
  • Create automations
  • Track campaign performance

Best Practices​

  • Use double opt-in for subscribers
  • Segment your audiences for targeted campaigns
  • Monitor engagement metrics
  • Comply with email marketing regulations